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Wild Rye with Trizar Technology wins Ski Magazine Award for Best Product 2026

Pros and Cons + Looks good, feels good + Bluesign Certified + Thermoregulating lining – Sleeves felt a tad short New to outerwear this season, Wild Rye—a women-owned brand known for its mountain bike apparel—made an impressive entrance into the ski world with the Heyburn Jacket. The brand’s first-ever ski shell hits the sweet spot between performance and polish: it looks great, feels great, and rides even better. At $549, the three-layer shell isn’t cheap, but it’s competitively priced for its premium construction and thoughtful design. Testers praised the comfortable, easy-to-move-in fit and the thermoregulating Trizar Print lining (developed by NASA) that helps balance warmth and breathability. While it’s tough to quantify how much the lining affected overall comfort, our testers stayed dry and warm through long days of lift laps and backcountry missions alike.

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